Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

5th November 2007

Yahoo! introduces Kickstart to social network industry

Internet company Yahoo! has launched social network Kickstart in collaboration with UK website Bebo. Kickstart is to follow Facebook's original strategy of connecting college students. However the head of the Kickstart project Scott Gatz wro... Yahoo! introduces Kickstart to social network industry >>

5th November 2007

Small businesses 'benefit' from local search engines

Search engines have replaced phone books as consumers' first point of reference for businesses, claims the LA Times. The newspaper reports that according to research firm The Kelsey Group, locally targeted search engines and yellow pages ad... Small businesses 'benefit' from local search engines >>

2nd November 2007

Mixed outlook for sponsored links

Click rates on paid-for links are decreasing but industry experts think it could just be "a blip", it has been reported. According to Rhys Williams, founder of digital media agency Agenda 21, busier search content is affecting the... Mixed outlook for sponsored links >>

2nd November 2007

MySpace to work with Google

OpenSocial, Google's social networking platform launched earlier this week, has so far announced it will be collaborating with Bebo, LinkedIn, Orkut and now News Corp's MySpace. The new programme by Google allows developers to create applica... MySpace to work with Google >>

1st November 2007

'Search engine traffic is valuable to business'

Websites are missing out on visitors by not factoring search engines into the initial site design, claims Search Engine Watch. It explains that many businesses do not know exactly how much traffic search engines can drive to their site. ... 'Search engine traffic is valuable to business' >>

1st November 2007

Google shares hit $700 mark

Increasing by $100 (£48) in under a month, Google share prices have soared to over $700. The leading search engine's shares gained $12.23 - 1.76 per cent - to close at $707 on Wednesday. Shares reached $600 at the beginning of... Google shares hit $700 mark >>

31st October 2007

'Advertisers are not measuring user interaction'

Only a quarter of European online advertisers planning to launch social networking profiles are accurately calculating user interaction, claims a report by JupiterResearch. Cited in vnunet.com, the report says that companies are using engage... 'Advertisers are not measuring user interaction' >>

31st October 2007

Google makes social networking move

Search engine Google is set to announce distribution network, OpenSocial on Thursday November 1st. It is an initiative designed so that developers can create social networking applications that will run on a number of websites. Unlike Facebo... Google makes social networking move >>

31st October 2007

Bloggers hit out at PageRank punishment

Google has lowered a number of website's PageRank - a ranking out of ten on how useful the site is - for receiving money for linking to other websites. However a number of bloggers have hit out at Google's actions, claiming that selling link... Bloggers hit out at PageRank punishment >>

30th October 2007

'Mortgage technology providers not using SEO'

Most providers of mortgage technology are not making enough use of search engine marketing techniques. The analysis by Depth Public Relations (DepthPR) found that the majority of mortgage technology vendors are not using "keywords"... 'Mortgage technology providers not using SEO' >>

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