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Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

12th November 2007

Online ads to grow despite credit crunch

Even if the advertising industry is affected by the US economic recession, spending on online marketing is expected to remain high, claimed the Financial Times. Eric Bader, managing director of digital at MediaVest, told the newspaper that e... Online ads to grow despite credit crunch >>

9th November 2007

'71% of women' go online every day

Women are using the internet as part of their daily routine, according to new research. Data from the Women's Space survey, undertaken by IPC Media, reveals that social networking, dating and photo sharing are attractive to women using the ... '71% of women' go online every day >>

9th November 2007

SMEs 'need to invest more for website visibility'

Money is being wasted on websites that nobody sees, according to new research. Some 62 per cent of businesses with an online presence are failing to invest in search marketing campaigns so customers can find them, Microsoft has said. ... SMEs 'need to invest more for website visibility' >>

8th November 2007

Microsoft: Google only ahead in search

Microsoft has said it cannot comment on how the launch of Google's Android will affect the market as they are "just words on paper". Android is a software package for mobile phones, developed with a number of technology and telecom... Microsoft: Google only ahead in search >>

8th November 2007

AOL builds up ad company portfolio

AOL has acquired its fourth online advertising company this year. It has paid $340 million (£162 million) for targeted-ad firm Quigo, which will act as a final part of its advertising venture Platform-A. AOL has already purchas... AOL builds up ad company portfolio >>

7th November 2007

Credit crunch causes slowdown in ad spending

The unstable financial market has led to a market research company to lower their US internet advertising spending forecast. Reported in Forbes, eMarketer still expects the industry to remain healthy because of large businesses' vast ad budg... Credit crunch causes slowdown in ad spending >>

7th November 2007

Businesses to create Facebook profiles

Companies are to be able to make their own profile on social network site Facebook. The website is also planning to share user information to advertisers and allow advertising sharing between individual members. Facebook founder M... Businesses to create Facebook profiles >>

6th November 2007

HR suppliers catch on to internet marketing

Human resource and employee benefits suppliers are planning to spend more on search engine optimisation during 2008, according to a new report by HRmarketer.com. The companies are expected to spend more on direct email marketing and less on ... HR suppliers catch on to internet marketing >>

6th November 2007

No Gphone, just an Android

Google has announced they are launching the Android, a platform for mobile devices. The Android is a software package for mobile phones, developed in cooperation with the Open Handset Alliance - a number of technology and mobile companies in... No Gphone, just an Android >>

5th November 2007

MySpace to 'hyper-target' consumers with ads

After completing the first phase of a pilot scheme, MySpace is to use members' personal information to target adverts to their individual interests. The system is named "hyper-targeting" and the company claims that more than 50 adv... MySpace to 'hyper-target' consumers with ads >>

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