Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

16th November 2007

2007 was a "pivotal year" for online ads, says expert

This year has set "new standards" in the online advertising industry, according to Exponential Interactive. New ideas such as media search and ad-exchanges along with the increase in popularity of social networks and widgets mean ... 2007 was a "pivotal year" for online ads, says expert >>

16th November 2007

Microsoft announces advertising aims

Microsoft wants to be one of the top two competitors in the online advertising market, according to a company executive. Kevin Johnson, president of the company's platforms and services division, claimed that the firm aims to carry out a &q... Microsoft announces advertising aims >>

15th November 2007

In-game ad industry will be worth billions, says gaming expert

Google's AdSense for Games' Bernie Stolan has predicted that in-game advertising will be a billion dollar industry by 2010. He told GamesIndustry.biz that he thinks 80 per cent of games will feature advertising by that time. Sport... In-game ad industry will be worth billions, says gaming expert >>

15th November 2007

'SMEs can now afford direct marketing'

Digital marketing has ensured that small-to-medium sized enterprises (SMEs) can now afford direct marketing campaigns, according to the Institute of Direct Marketing. It explained that email marketing strategies, paid search and affiliate m... 'SMEs can now afford direct marketing' >>

14th November 2007

EU delays Google acquisition decision

Google looks unlikely to receive permission to acquire DoubleClick before the end of the year. The EU commission responsible for investigating the proposed deal in light of competition in the online advertising sector has said more time is ... EU delays Google acquisition decision >>

14th November 2007

People 'need to be educated' about online ad-tracking

Web users are finding the idea of behavioural tracking "scary" but advertisers simply need to explain what is involved, according to the Internet Advertising Bureau (IAB). Programs manager of the IAB Jack Wallington explained that... People 'need to be educated' about online ad-tracking >>

14th November 2007

Email marketing is 'cheap and simple'

The internet is an effective tool for small businesses to target their customers, according to the Direct Marketing Association (DMA). Head of interactive media for the DMA Robert Dirskovski said that email marketing is "a very efficie... Email marketing is 'cheap and simple' >>

13th November 2007

$10 million prize for Android developers

Developers building new applications for Google's Android will have a chance of winning $10 million (£4.8 million). Android is a new software package recently launched by Google in cooperation with various technology and mobile compani... $10 million prize for Android developers >>

13th November 2007

Online ad revenue rises again

Profits from internet advertising increased by 25 per cent in the third quarter of 2007, revealed a new report. Returns totalled around $5.2 billion (£2.5 billion), according to the data from the Interactive Advertising Bureau (IAB) an... Online ad revenue rises again >>

12th November 2007

IAB: Targeted adverts are "useful" and "successful"

Targeting adverts to suit user behaviour is "giving people something that is more useful", claims the Internet Advertising Bureau (IAB). According to the organisation, the large companies that carry out this strategy are "open... IAB: Targeted adverts are "useful" and "successful" >>

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