Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

23rd November 2007

Internet puts older generation 'back in touch'

The internet connects the elder generation with society, according to New Age Media Magazine. Editor of the magazine Justin Pearse explained that there have been instances where elderly people feel cut off from the world but by keepin... Internet puts older generation 'back in touch' >>

22nd November 2007

Direct marketing 'reaches potential consumers'

Direct marketing reaches "the people you want to reach", according to the Chartered Institute of Marketing. It claimed that as the markets are so "well segmented", not using database material in an effective, targeted way... Direct marketing 'reaches potential consumers' >>

22nd November 2007

IAB set to 'increase industry influence'

The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry. Reported in Precision Marketing, the new role will increase the in... IAB set to 'increase industry influence' >>

21st November 2007

Social network sites 'most effective' medium of advertising

For online advertisers that are aware of their target audience, social media networks are an ideal medium to target consumers, according to Social Media Portal. Director of the company Tim Gibbon explained that businesses will be able to cus... Social network sites 'most effective' medium of advertising >>

21st November 2007

Google acquisition review causes controversy

US senators on the anti-trust committee have urged the government to subject Google's purchase of DoubleClick to "serious scrutiny". Google bid to buy advertising group DoubleClick for $3.1 billion (£1.5 billion) in April of t... Google acquisition review causes controversy >>

21st November 2007

'Google conducts nearly two-thirds of search'

Google continues to dominate the search engine world, according to new research. Online intelligence service Hitwise found that the search engine conducted 64 per cent of all US searches during October, an increase of three per cent from las... 'Google conducts nearly two-thirds of search' >>

20th November 2007

Google 'not preparing' UK wireless bid

Google is not planning to become the UK's national wireless broadband provider, according to the Register. The news provider reports that Chris Sacca, head of special initiatives for Google, is meeting regulators of Ofcom but the firm is not... Google 'not preparing' UK wireless bid >>

20th November 2007

UK businesses "dragging their heels" in online advertising

UK businesses online advertising budgets are reflecting consumer habits, according to the Business. The magazine reports that despite people consuming 25 per cent of all their media through the internet, companies are still dedicating 12 per... UK businesses "dragging their heels" in online advertising >>

19th November 2007

Yahoo! newspaper group still growing

As the Yahoo! newspaper group prepares for its one-year anniversary it has acquired 17 more newspapers, reports the Associated Press. The Columbus Dispatch and 16 of the New York Times' regional newspapers joined the group, making a total of... Yahoo! newspaper group still growing >>

19th November 2007

Paid search ads 'speed ahead' of ad industry

Paid search advertising is increasing at double the speed of the rest of the industry, according to figures from research company Frost and Sullivan. Reported by the Australian Media, the firm claims paid search ads will reach $416 million (... Paid search ads 'speed ahead' of ad industry >>

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