Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

7th November 2007

Businesses to create Facebook profiles

Companies are to be able to make their own profile on social network site Facebook. The website is also planning to share user information to advertisers and allow advertising sharing between individual members. Facebook founder M... Businesses to create Facebook profiles >>

6th November 2007

HR suppliers catch on to internet marketing

Human resource and employee benefits suppliers are planning to spend more on search engine optimisation during 2008, according to a new report by HRmarketer.com. The companies are expected to spend more on direct email marketing and less on ... HR suppliers catch on to internet marketing >>

6th November 2007

No Gphone, just an Android

Google has announced they are launching the Android, a platform for mobile devices. The Android is a software package for mobile phones, developed in cooperation with the Open Handset Alliance - a number of technology and mobile companies in... No Gphone, just an Android >>

5th November 2007

MySpace to 'hyper-target' consumers with ads

After completing the first phase of a pilot scheme, MySpace is to use members' personal information to target adverts to their individual interests. The system is named "hyper-targeting" and the company claims that more than 50 adv... MySpace to 'hyper-target' consumers with ads >>

5th November 2007

Yahoo! introduces Kickstart to social network industry

Internet company Yahoo! has launched social network Kickstart in collaboration with UK website Bebo. Kickstart is to follow Facebook's original strategy of connecting college students. However the head of the Kickstart project Scott Gatz wro... Yahoo! introduces Kickstart to social network industry >>

5th November 2007

Small businesses 'benefit' from local search engines

Search engines have replaced phone books as consumers' first point of reference for businesses, claims the LA Times. The newspaper reports that according to research firm The Kelsey Group, locally targeted search engines and yellow pages ad... Small businesses 'benefit' from local search engines >>

2nd November 2007

Mixed outlook for sponsored links

Click rates on paid-for links are decreasing but industry experts think it could just be "a blip", it has been reported. According to Rhys Williams, founder of digital media agency Agenda 21, busier search content is affecting the... Mixed outlook for sponsored links >>

2nd November 2007

MySpace to work with Google

OpenSocial, Google's social networking platform launched earlier this week, has so far announced it will be collaborating with Bebo, LinkedIn, Orkut and now News Corp's MySpace. The new programme by Google allows developers to create applica... MySpace to work with Google >>

1st November 2007

'Search engine traffic is valuable to business'

Websites are missing out on visitors by not factoring search engines into the initial site design, claims Search Engine Watch. It explains that many businesses do not know exactly how much traffic search engines can drive to their site. ... 'Search engine traffic is valuable to business' >>

1st November 2007

Google shares hit $700 mark

Increasing by $100 (£48) in under a month, Google share prices have soared to over $700. The leading search engine's shares gained $12.23 - 1.76 per cent - to close at $707 on Wednesday. Shares reached $600 at the beginning of... Google shares hit $700 mark >>

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