Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

1st July 2008

'Get to grips with Web 2.0 flaws'

Companies have been urged to carefully consider the pitfalls of utilising Web 2.0 as a marketing strategy before putting it into practice. Autonomy chief executive Mike Lynch said in the Financial Times that while applications like blogs, so... 'Get to grips with Web 2.0 flaws' >>

1st July 2008

Flash search focus for Google, Yahoo!

Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t... Flash search focus for Google, Yahoo! >>

1st July 2008

Viewers go online for TV gossip

People are increasingly turning to the Internet for their television viewing, new research by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM) shows. Online television viewers use the net for findin... Viewers go online for TV gossip >>

1st July 2008

Websites a "vital communications channel"

Websites' marketing potential is not being maximised as they become the subject of a "tug-of-war" between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs... Websites a "vital communications channel" >>

1st July 2008

YouTube 'top' video site in US

Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c... YouTube 'top' video site in US >>

30th June 2008

Google AdSense to distribute video clips

Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family... Google AdSense to distribute video clips >>

30th June 2008

Yahoo! gears up for Olympics

Yahoo! has revealed its plans for the upcoming Beijing Olympic Games in August. The company will launch a website to provide a wide range of Olympics-related content over the summer, featuring editorials and opinions from former Olympic meda... Yahoo! gears up for Olympics >>

27th June 2008

Communicate with customers, online retailers told

Success on the web demands that e-retailers listen to the consumer, one industry body has emphasised. The ease of comparing providers and prices on the internet means that a lacklustre approach to customer service could mean online shops los... Communicate with customers, online retailers told >>

27th June 2008

Organic search 'leading iPhone interest'

Natural search listings sent the most iPhone-based traffic to Apple's official site in April, a new report shows. Figures published this week by comScore indicate that 83.5 per cent of iPhone-related click-throughs derived from organic listi... Organic search 'leading iPhone interest' >>

26th June 2008

Google deal 'best thing for Yahoo!'

Yahoo!'s recent deal with Google was the best move for the search company, a letter to shareholders has argued. Chief executive Jerry Yang and chairman of the board Roy Bostock claimed in the document released this week that the search adver... Google deal 'best thing for Yahoo!' >>

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