The very latest search industry news headlines from the Epiphany media team. Updated daily.
18th December 2007
Judges are set to vote on the most creative, innovative and amusing websites within the UK as part of Yahoo's Finds of the Year campaign, it has emerged. Experts must choose winners from 40 websites from eight categories in the event, which ... Yahoo announces web finds >>
17th December 2007
Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to "stay in tune" and be aware of any developments. ... SEO 'constantly changing' >>
17th December 2007
Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is "essential" that internet users searching for... 'Fewer clicks' result in increased business >>
17th December 2007
The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is "pr... Reliance on paid links reveals a 'bad business' >>
14th December 2007
Using web users' data to target advertisements without their permission is "dangerous", it has been claimed. UTalkMarketing.com, a community site for marketers, has said that although using social networking sites to advertise on c... Targeted advertising a "privacy problem" >>
14th December 2007
Consumers are using social networking sites to make purchasing decisions, it has been found. Research by the American Marketing Association has revealed that 47 per cent of people would use the sites to download discount coupons or to search... Social networking sites 'tools for product promotion' >>
14th December 2007
Google is launching a new user-generated tool to provide expertise on a variety of topics. Entitled a knol, the search engine is inviting web users to share knowledge by writing authoritative articles on the subject areas they know most abou... Google to launch knowledge sharing tool >>
13th December 2007
Recruitment businesses need to "conquer some of the basics" to succeed in 2008, it has been claimed. According to Andrew Wilkinson, chief executive of recruitment and communications agency TMP Worldwide, the key to keeping up with ... Recruitment firms 'benefit' from online techniques >>
13th December 2007
Christmas is the time of year when search engines such as Google alter the way in which they rank websites, reports the Guardian. The newspaper claims that search engines change their algorithms in order to weed out the sites which are not o... Google 'unfestive' towards paid links >>
12th December 2007
Not only are consumers likely to have increased recall of a brand with a high search engine ranking, but they are more likely to associate that brand with their search terms, according to a study by Enquiro Research. The example used in the ... 'High search ranking increases brand association' >>
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