Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

27th November 2007

News Corp to launch ad network

News Corp has announced plans to start an internet advertising network. According to Reuters, Fox Interactive Media (FIM) is launching FIM Serve to sell advertising across the whole company, having been initially created for social networkin... News Corp to launch ad network >>

26th November 2007

SMEs 'need to realise benefits of paid search'

Small and medium-sized businesses (SMEs) are not making enough use of search engine advertising, according to new reports. Online magazine the Smart Company claims only one per cent of small to medium-sized businesses in Australia are using ... SMEs 'need to realise benefits of paid search' >>

26th November 2007

EU to examine targeted advertising concerns

EU regulators are to examine the use of targeted marketing strategies by online advertisers. The EU will look at whether web users' privacy is invaded when companies such as Google and Facebook store behaviour patterns and information in ord... EU to examine targeted advertising concerns >>

23rd November 2007

'Redesign website to boost sales'

Redesigning a company website can increase its success, reports Promotion World. The article highlights a number of changes a business can make to its internet site such as general promotion through search engine optimisation, email campaig... 'Redesign website to boost sales' >>

23rd November 2007

Internet puts older generation 'back in touch'

The internet connects the elder generation with society, according to New Age Media Magazine. Editor of the magazine Justin Pearse explained that there have been instances where elderly people feel cut off from the world but by keepin... Internet puts older generation 'back in touch' >>

22nd November 2007

Direct marketing 'reaches potential consumers'

Direct marketing reaches "the people you want to reach", according to the Chartered Institute of Marketing. It claimed that as the markets are so "well segmented", not using database material in an effective, targeted way... Direct marketing 'reaches potential consumers' >>

22nd November 2007

IAB set to 'increase industry influence'

The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry. Reported in Precision Marketing, the new role will increase the in... IAB set to 'increase industry influence' >>

21st November 2007

Social network sites 'most effective' medium of advertising

For online advertisers that are aware of their target audience, social media networks are an ideal medium to target consumers, according to Social Media Portal. Director of the company Tim Gibbon explained that businesses will be able to cus... Social network sites 'most effective' medium of advertising >>

21st November 2007

Google acquisition review causes controversy

US senators on the anti-trust committee have urged the government to subject Google's purchase of DoubleClick to "serious scrutiny". Google bid to buy advertising group DoubleClick for $3.1 billion (£1.5 billion) in April of t... Google acquisition review causes controversy >>

21st November 2007

'Google conducts nearly two-thirds of search'

Google continues to dominate the search engine world, according to new research. Online intelligence service Hitwise found that the search engine conducted 64 per cent of all US searches during October, an increase of three per cent from las... 'Google conducts nearly two-thirds of search' >>

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