Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

3rd December 2007

SEO press releases 'effective way to reach consumers'

Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essen... SEO press releases 'effective way to reach consumers' >>

3rd December 2007

'Online businesses can be personal'

Operating a business online can be cost-effective and personal, according to one expert. Adam Wayland, editor of advisory site smallbusiness.co.uk, explained that an internet business will not only have lower overheads but can also be access... 'Online businesses can be personal' >>

30th November 2007

Mobile internet access 'no longer expensive'

The number of people accessing the internet via their mobile phones is increasing, claims Informa. The telecoms and media markets advisory service explained that the introduction of flat-rate data pricing by UK operators will make people mor... Mobile internet access 'no longer expensive' >>

30th November 2007

Google to bid for wireless

Google has announced it will apply to bid for wireless spectrum next January. In an auction by the Federal Communications Commission next January, the 700 MHz spectrum will be auctioned off to increase the airwaves available for internet and... Google to bid for wireless >>

30th November 2007

Surfers to customise search with Google

Some web users are being given the option to rank and reorganise the order in which search results appear on Google. The Labs-based experiment claims to allow surfers "influence your search experience by adding, moving and removing sea... Surfers to customise search with Google >>

29th November 2007

Adobe and Yahoo! team up to create PDF ads

Adobe is to launch a new programme allowing Yahoo! to deliver contextually relevant ads on PDF files. Publishers will upload their PDF documents to a Yahoo!-Adobe portal which will then insert pay-per-click adverts to the files, giving them ... Adobe and Yahoo! team up to create PDF ads >>

29th November 2007

News sites suggest controlling search engines

News publishers are to propose a system which will give them greater control over search engine listings, according to new reports. The Automated Content Access Protocol (Acap) will allow news publishers to organise which pages of their webs... News sites suggest controlling search engines >>

29th November 2007

Widgets "extremely exciting prospect" for advertisers

The introduction of widget applications has opened up new forms of advertising, according to the Internet Advertising Bureau (IAB). Widgets are branded tools which allow social network users to download new applications to their profile page... Widgets "extremely exciting prospect" for advertisers >>

28th November 2007

SEO is a 'long-term investment'

Businesses developing search engine optimisation (SEO) need to be prepared that it is a long-term marketing strategy, according to one expert. Steve Haar, senior director of media at Leapfrog Online, told Search Engine Watch that many compan... SEO is a 'long-term investment' >>

28th November 2007

One-quarter of websites fail FSA review

One in four financial firms have failed a review by the Financial Services Authority (FSA) examining the standards of online advertising. In an examination of 77 companies, 25 per cent of websites did not present clear and unbiased informati... One-quarter of websites fail FSA review >>

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