Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

9th January 2008

Large firms 'missing out on search traffic'

Search engine optimisation (SEO) is no longer simply about web pages, it has been reported. Commenting on his Search Engine Land blog, Dave Feldman, director of client services for search marketing firm iProspect, advised firms to optimise t... Large firms 'missing out on search traffic' >>

9th January 2008

Google performs record share of searches

Google's share of total searches in the US reached a record high of 66 per cent during December. According to online competitive intelligence service Hitwise, the leading search engine has increased its share percentage by seven per cent dur... Google performs record share of searches >>

9th January 2008

SEO "sought after speciality"

A company's ranking on a search engine is increasingly becoming a measurement of its marketing efforts, it has been claimed. Reported in the Bradenton Herald, David Spire, business technology adviser with US Computer Group, recommended that ... SEO "sought after speciality" >>

8th January 2008

Firms 'comfortable with search engine marketing'

Companies will become more at ease with search engine marketing and search engine optimisation this year, it has been claimed. Making his comments on a Bizcommunity.com blog, Evan Milton, strategy director at digital solutions firm Stonewall... Firms 'comfortable with search engine marketing' >>

8th January 2008

Firms advised to plan SEO strategy early

Search engine optimisation (SEO) is a lengthy process and therefore online brands need to design their Christmas 2008 strategy now, it has been claimed. Carrie Hill, a certified search engine marketing expert and promotion account manager fo... Firms advised to plan SEO strategy early >>

7th January 2008

Online predictions for 2008

Keywords, local search and pay-per-click advertising are among the top issues that online advertisers need to be working on this year, it has been claimed. According to online marketing firm Oneupweb, these projects are going to be extremely... Online predictions for 2008 >>

7th January 2008

SEO 'allows small firms to compete'

Search engine marketing is a successful and cost-effective marketing technique, it has been claimed. Linda Jezard, owner of Advantage Positioning, a web development firm, told the Polk County Business Journal that search engine optimisation ... SEO 'allows small firms to compete' >>

4th January 2008

SEO 'basic rules still apply'

Although search engine optimisation (SEO) strategies have developed over the last decade, the fundamentals remain the same, claims an industry expert. Jill Whalen, chief executive of search marketing firm High Rankings and co-founder of sear... SEO 'basic rules still apply' >>

4th January 2008

Social media 'increases search ranking'

Combining social media and search engine optimisation is a wise strategy in building a firm's online reputation, it has been claimed. Commenting on online magazine netimperative, Tino Triste, a social media optimisation consultant, said that... Social media 'increases search ranking' >>

3rd January 2008

Web to pass TV in advertising spend by 2009

The UK has been tipped to be the first major economy in which online advertising spend overtakes television ads. Media buying agency Group M has predicted that UK internet advertising will pass this milestone by 2009, although it may happen ... Web to pass TV in advertising spend by 2009 >>

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