Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

20th December 2007

US approves Google DoubleClick deal

Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: "After carefully reviewing the evidence, we have concluded that Google's proposed acqui... US approves Google DoubleClick deal >>

19th December 2007

'Lack of content affects SEO'

Websites which lack content will find their search engine optimisation (SEO) is affected, reports Eric Enge. The SEO expert, who is president of Stone Temple Consulting, made his comments to Search Engine Watch, warning companies that pages... 'Lack of content affects SEO' >>

19th December 2007

Google is advertiser's best friend, says expert

Google works helps advertising agencies target audiences, the company's national industry director of consumer packaged goods (CPG) says. Speaking to Brandweek, Kevin Kells suggests that many described Google as the "frienemy" of... Google is advertiser's best friend, says expert >>

19th December 2007

Local search 'dominates' web ad growth

Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was... Local search 'dominates' web ad growth >>

19th December 2007

Businesses to invest more in SEO

Investment in search engine optimisation (SEO) is one of the business resolutions for New Jersey companies, research shows. Some 17 per cent of companies polled by internet marketing firm Samson Media described this as a strategy to make th... Businesses to invest more in SEO >>

18th December 2007

Google deal raises privacy concerns

Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of ... Google deal raises privacy concerns >>

18th December 2007

Yahoo announces web finds

Judges are set to vote on the most creative, innovative and amusing websites within the UK as part of Yahoo's Finds of the Year campaign, it has emerged. Experts must choose winners from 40 websites from eight categories in the event, which ... Yahoo announces web finds >>

17th December 2007

SEO 'constantly changing'

Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to "stay in tune" and be aware of any developments. ... SEO 'constantly changing' >>

17th December 2007

'Fewer clicks' result in increased business

Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is "essential" that internet users searching for... 'Fewer clicks' result in increased business >>

17th December 2007

Reliance on paid links reveals a 'bad business'

The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is "pr... Reliance on paid links reveals a 'bad business' >>

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