Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

28th January 2008

Link-building 'important to achieving Google trust'

Gaining a high Google ranking is all about building quality links, it has been claimed. Patrick Altoft, director of Blogstorm, commenting on his e-consultancy column, explained that a newly-launched website is not trusted by Google at all, a... Link-building 'important to achieving Google trust' >>

25th January 2008

Consistency and balance 'are key in linking campaigns'

Balance and consistency are the two most important qualities in link building campaigns, it has been claimed. Arnie Kuenn, president of Vertical Measures, commented on his ISEdb.com blog that as search engines are constantly changing their a... Consistency and balance 'are key in linking campaigns' >>

25th January 2008

Search marketing industry 'to mature'

Search engines are being pushed for more clarity and better service and protection by a new industry recommendation agency. The Search Group, launched by the Institute of Practitioners in Advertising (IPA), aims to encourage sector growth th... Search marketing industry 'to mature' >>

24th January 2008

Pay-per-click 'does not have to be scary'

Paid search marketing may appear expensive and daunting, but this is just a myth, it has been claimed. Christine Churchill, president of KeyRelevance.com, commented on her Search Engine Land blog that many small businesses have expressed con... Pay-per-click 'does not have to be scary' >>

24th January 2008

"Get to grips" with SEO

Firms who have been living on a different planet and have yet to optimise their website need to get up to speed, it has been claimed. In an article for BizReport.com, freelance marketing consultant Helen Leggatt commented that 2008 is the ye... "Get to grips" with SEO >>

24th January 2008

Firms urged to hire an expert for SEO

Hiring a search engine optimisation (SEO) expert is preferable to doing it yourself, it has been claimed. According to the American Chronicle: "You should know that learning and using SEO yourself is time consuming. Hiring an SEO guru m... Firms urged to hire an expert for SEO >>

23rd January 2008

Sector specifications 'attract new customers'

Highly-specific and obscure keywords can attract quality B2B customers, firms have been advised. Galon De Young, managing director of Francis SEO, told SearchNewz.com that B2B marketers are often missing out on potential sales by forgetting ... Sector specifications 'attract new customers' >>

23rd January 2008

Brand "attracts clicks"

Company names should be left out of search engine optimisation (SEO), according to an industry expert. Making his comments on a WebProNews blog, Richard V Burckhardt, a search engine optimiser, advised firms that internet users will not be s... Brand "attracts clicks" >>

22nd January 2008

SEO campaign 'should be varied'

A good search engine optimisation (SEO) campaign will use a variety of strategies, it has been reported. According to Neil Salerno, a hotel marketer, a popular website will make use of the pay-per-click or paid advertising options, organic S... SEO campaign 'should be varied' >>

22nd January 2008

Successful paid search campaigns 'hard to achieve'

A successful paid search campaign is achievable but highly complex, according to one search engine marketer. Commenting on his Search Marketing Standard blog, David Rodnitzky, claimed that the campaign must include a number of search engines... Successful paid search campaigns 'hard to achieve' >>

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