Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

14th November 2007

Email marketing is 'cheap and simple'

The internet is an effective tool for small businesses to target their customers, according to the Direct Marketing Association (DMA). Head of interactive media for the DMA Robert Dirskovski said that email marketing is "a very efficie... Email marketing is 'cheap and simple' >>

13th November 2007

$10 million prize for Android developers

Developers building new applications for Google's Android will have a chance of winning $10 million (£4.8 million). Android is a new software package recently launched by Google in cooperation with various technology and mobile compani... $10 million prize for Android developers >>

13th November 2007

Online ad revenue rises again

Profits from internet advertising increased by 25 per cent in the third quarter of 2007, revealed a new report. Returns totalled around $5.2 billion (£2.5 billion), according to the data from the Interactive Advertising Bureau (IAB) an... Online ad revenue rises again >>

12th November 2007

IAB: Targeted adverts are "useful" and "successful"

Targeting adverts to suit user behaviour is "giving people something that is more useful", claims the Internet Advertising Bureau (IAB). According to the organisation, the large companies that carry out this strategy are "open... IAB: Targeted adverts are "useful" and "successful" >>

12th November 2007

Online ads to grow despite credit crunch

Even if the advertising industry is affected by the US economic recession, spending on online marketing is expected to remain high, claimed the Financial Times. Eric Bader, managing director of digital at MediaVest, told the newspaper that e... Online ads to grow despite credit crunch >>

9th November 2007

'71% of women' go online every day

Women are using the internet as part of their daily routine, according to new research. Data from the Women's Space survey, undertaken by IPC Media, reveals that social networking, dating and photo sharing are attractive to women using the ... '71% of women' go online every day >>

9th November 2007

SMEs 'need to invest more for website visibility'

Money is being wasted on websites that nobody sees, according to new research. Some 62 per cent of businesses with an online presence are failing to invest in search marketing campaigns so customers can find them, Microsoft has said. ... SMEs 'need to invest more for website visibility' >>

8th November 2007

Microsoft: Google only ahead in search

Microsoft has said it cannot comment on how the launch of Google's Android will affect the market as they are "just words on paper". Android is a software package for mobile phones, developed with a number of technology and telecom... Microsoft: Google only ahead in search >>

8th November 2007

AOL builds up ad company portfolio

AOL has acquired its fourth online advertising company this year. It has paid $340 million (£162 million) for targeted-ad firm Quigo, which will act as a final part of its advertising venture Platform-A. AOL has already purchas... AOL builds up ad company portfolio >>

7th November 2007

Credit crunch causes slowdown in ad spending

The unstable financial market has led to a market research company to lower their US internet advertising spending forecast. Reported in Forbes, eMarketer still expects the industry to remain healthy because of large businesses' vast ad budg... Credit crunch causes slowdown in ad spending >>

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