Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

3rd July 2008

'Make the most of blogs for SEO'

Companies should focus on a recent tip given by Google engineer Matt Cutts to USA Today over the role that blogs can play in effective search engine optimisation. This is according to Sage Lewis of Search Engine Watch, who said that there a ... 'Make the most of blogs for SEO' >>

2nd July 2008

'Integrate SEO at the start of web design projects'

Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. This is according to Justin James of TechRepublic, who said that those struggling with SEO should plac... 'Integrate SEO at the start of web design projects' >>

2nd July 2008

Meaningful acquisition for Microsoft

Microsoft has confirmed it is to buy semantic search engine Powerset. Following days of speculation over the transaction, Microsoft senior vice-president of search, portal and advertising Satya Nadella revealed in a Live Search blog post tha... Meaningful acquisition for Microsoft >>

1st July 2008

Marketers urged to make ads consumer-friendly

New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads ... Marketers urged to make ads consumer-friendly >>

1st July 2008

'Get to grips with Web 2.0 flaws'

Companies have been urged to carefully consider the pitfalls of utilising Web 2.0 as a marketing strategy before putting it into practice. Autonomy chief executive Mike Lynch said in the Financial Times that while applications like blogs, so... 'Get to grips with Web 2.0 flaws' >>

1st July 2008

Flash search focus for Google, Yahoo!

Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t... Flash search focus for Google, Yahoo! >>

1st July 2008

Viewers go online for TV gossip

People are increasingly turning to the Internet for their television viewing, new research by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM) shows. Online television viewers use the net for findin... Viewers go online for TV gossip >>

1st July 2008

Websites a "vital communications channel"

Websites' marketing potential is not being maximised as they become the subject of a "tug-of-war" between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs... Websites a "vital communications channel" >>

1st July 2008

YouTube 'top' video site in US

Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c... YouTube 'top' video site in US >>

30th June 2008

Google AdSense to distribute video clips

Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family... Google AdSense to distribute video clips >>

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