Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

17th January 2008

Big brands 'lead in SEO'

Well-known brands have a natural advantage when it comes to search engine optimisation (SEO), according to one expert in the field. Internet marketing consultant Patrick Altoft, writing in his e-consultancy blog, explained that Google aims t... Big brands 'lead in SEO' >>

17th January 2008

SEO industry 'fuelled by small firms'

Small businesses are vital to the search engine optimisation (SEO) and search marketing industry, it has been claimed. Commenting on his Search Engine Land blog, Matt McGee, SEO manager for media firm Marchex, remarked that as large firms hi... SEO industry 'fuelled by small firms' >>

16th January 2008

'Use keywords in pay-per-click'

Using keywords or keyphrases in a pay-per-click advertising campaign is an effective way of attracting web traffic, it has been claimed. The American Chronicle states: "This will catch the searcher's attention, as he/she will associate ... 'Use keywords in pay-per-click' >>

16th January 2008

Internet advertising 'advanced but simple'

Internet advertising could surpass television marketing as early as 2009, according to the Internet Advertising Bureau (IAB). The organisation has predicted that it would be "fantastic" if it was as early as that, but if not it wil... Internet advertising 'advanced but simple' >>

15th January 2008

Media buyers 'scared' search engine algorithms

Traditional marketers and media buyers are unequipped to deal with search engine algorithms, it has been claimed. Search Engine Watch, an industry website, has reported that in order to fully understand the technology search engines use to ... Media buyers 'scared' search engine algorithms >>

15th January 2008

Businesses 'need optimisation expertise'

Small businesses need help with search engine optimisation (SEO), according to one marketing company. "Many small business owners know they need a website, but don't really know how to promote it. The days of 'if you build it, they wil... Businesses 'need optimisation expertise' >>

15th January 2008

Domain names, keywords and content 'important' in business

Choosing a simple and memorable domain name will increase traffic to websites, it has been claimed. According to Smallbusiness.co.uk, an online advice site for company owners and start-ups, having a simple website address will benefit a fir... Domain names, keywords and content 'important' in business >>

14th January 2008

Marketing officers 'to focus on the web'

Marketers are changing direction away from traditional advertising strategies and towards innovative online tactics, according to a new survey by the CMO Council. Reported in Ad Week, 45 per cent of chief marketing officers said they plan to... Marketing officers 'to focus on the web' >>

14th January 2008

Firms warned not to keep their website a secret

Mastering basic online advertising tactics is key to increasing web traffic, it has been claimed. Making her comments on business and marketing publication the Internet Wonders eZine, small business consultant Michele F Richardson warned fir... Firms warned not to keep their website a secret >>

14th January 2008

SEO 'should be combined with pay-per-click'

Search engine optimisation (SEO) and pay-per-click advertising campaigns can be combined to create a successful online marketing strategy, reports PromotionWorld.com. According to the website, pay-per-click marketing can be used as an altern... SEO 'should be combined with pay-per-click' >>

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