Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

7th December 2007

New addition to business search market

A new business search engine has been launched in the UK this week. Sinequa, a French search vendor, aims to increase relevancy and content produced, reports IT Week. The firm's UK manager Colin Hadden said that the product generate... New addition to business search market >>

7th December 2007

'Websites would benefit from vertical search'

Online publishers would benefit from creating their own sector-specialised search engines, it has been suggested. A study by E-consultancy and vertical search specialist Convera has found that 93 per cent of media and internet professionals ... 'Websites would benefit from vertical search' >>

6th December 2007

Spam encourages people to buy, study reveals

Despite general opinion that spam emails are annoying, a study has found that the unsolicited emails do in fact encourage consumers to buy. Endai Worldwide found that 50 per cent of people have bought something as a result of a marketing ema... Spam encourages people to buy, study reveals >>

6th December 2007

Facebook apologises for ad-tracking system

Chief executive officer of Facebook Mark Zuckerberg has issued a public apology for the website's advertising system. On the company blog, Mr Zuckerberg claimed Facebook had made a "bad job" of releasing online tracking tool Beacon... Facebook apologises for ad-tracking system >>

5th December 2007

Clear and simple rules to improve SEO, claims expert

There are three ways to cheaply improve a website's search engine ranking, according to one internet consultant. Mark Bonnett, an e-Business consultant at the National B2B Centre, explained that applying basic search engine optimisation tech... Clear and simple rules to improve SEO, claims expert >>

5th December 2007

Facebook's tracking online ad platform accused of misleading users

A new online advertisement programme launched by Facebook, which tracks the online activity of users on external activities, has been accused of misleading the public. Researchers who tested the social networking website's new advertising pl... Facebook's tracking online ad platform accused of misleading users >>

4th December 2007

Retired people 'take advantage' of the internet

Many older people are putting the internet to good use, according to the British Computer Society (BCS). It claimed that surfing the web has become a "popular activity" among the retired population. David Evans, governme... Retired people 'take advantage' of the internet >>

4th December 2007

'Internet to become third-largest advertising medium'

The internet will replace magazines as the world's third-largest medium of advertising, according to industry experts. Steve King, chief executive officer of ZenithOptimedia, told the 35th annual UBS media conference that his company predict... 'Internet to become third-largest advertising medium' >>

3rd December 2007

SEO press releases 'effective way to reach consumers'

Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essen... SEO press releases 'effective way to reach consumers' >>

3rd December 2007

'Online businesses can be personal'

Operating a business online can be cost-effective and personal, according to one expert. Adam Wayland, editor of advisory site smallbusiness.co.uk, explained that an internet business will not only have lower overheads but can also be access... 'Online businesses can be personal' >>

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