Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

21st December 2007

Industry analysts predict Google's next move

Following the announcement that Google conducted two-thirds of all US searches in October a number of analysts have forecasted this dominance is set to grow next year. Reported by ITBusiness Canada, industry experts' predictions include Goog... Industry analysts predict Google's next move >>

21st December 2007

Website without SEO "useless"

Search engine optimisation (SEO) is not an option but an essential feature of any successful website, it has been claimed. Commenting in her Search Engine Land blog, Jill Whalen, chief executive officer and founder of search marketing firm H... Website without SEO "useless" >>

20th December 2007

"Closing window" for cheap search engine marketing

Despite concerns over the expense, it is crucial that small and medium-sized enterprises (SMEs) invest in search engine marketing, it has been claimed. According to Ben Potter, sales director at search engine firm Leapfrogg, the cost of sear... "Closing window" for cheap search engine marketing >>

20th December 2007

EC to promote media literacy

The European commission has announced plans to encourage media literacy across the continent. "People need a greater awareness of how to express themselves effectively and how to interpret what others are saying, especially on blogs, v... EC to promote media literacy >>

20th December 2007

US approves Google DoubleClick deal

Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: "After carefully reviewing the evidence, we have concluded that Google's proposed acqui... US approves Google DoubleClick deal >>

19th December 2007

'Lack of content affects SEO'

Websites which lack content will find their search engine optimisation (SEO) is affected, reports Eric Enge. The SEO expert, who is president of Stone Temple Consulting, made his comments to Search Engine Watch, warning companies that pages... 'Lack of content affects SEO' >>

19th December 2007

Google is advertiser's best friend, says expert

Google works helps advertising agencies target audiences, the company's national industry director of consumer packaged goods (CPG) says. Speaking to Brandweek, Kevin Kells suggests that many described Google as the "frienemy" of... Google is advertiser's best friend, says expert >>

19th December 2007

Local search 'dominates' web ad growth

Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was... Local search 'dominates' web ad growth >>

19th December 2007

Businesses to invest more in SEO

Investment in search engine optimisation (SEO) is one of the business resolutions for New Jersey companies, research shows. Some 17 per cent of companies polled by internet marketing firm Samson Media described this as a strategy to make th... Businesses to invest more in SEO >>

18th December 2007

Google deal raises privacy concerns

Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of ... Google deal raises privacy concerns >>

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