Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

3rd January 2008

Hiring SEO firm 'wise strategy'

Hiring a qualified firm to specialise in a businesses search engine optimisation (SEO) is not only easy to do but is a wise business strategy, it has been claimed. Promotion World reports that an SEO firm can help any business improve their ... Hiring SEO firm 'wise strategy' >>

2nd January 2008

Consumers 'seek product info online'

Consumers are increasingly using the internet in order to access information on products or services before making their buying decision, it has been reported. Jeremiah Owyang, senior analyst at marketing firm Forrester Research, commented o... Consumers 'seek product info online' >>

2nd January 2008

SEO 'key marketing trend'

Search engine optimisation (SEO) was predicted to be a significant trend in advertising in 2008 by 42 per cent of marketing executives, according to a new survey. The research, conducted by Anderson Analytics, surveyed 1,700 members of its M... SEO 'key marketing trend' >>

2nd January 2008

Search engine marketing 'to thrive in 2008'

Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a... Search engine marketing 'to thrive in 2008' >>

31st December 2007

Videos 'should be designed with SEO in mind'

Online advertising videos are increasing in popularity but they must be created with search engine optimisation (SEO) in mind to be successful, it has been claimed. Reported by news provider 4Hoteliers, Benu Aggarwal, founder and president o... Videos 'should be designed with SEO in mind' >>

31st December 2007

SEO 'requires expertise'

In order to achieve a high search engine ranking, the content writer of a website must have considerable knowledge of search engine optimisation (SEO), it has been claimed. The American Chronicle reported that SEO can be customised in order ... SEO 'requires expertise' >>

28th December 2007

Search engine ads 'most effective'

In the world of internet advertising, search engine ad results have been found to be the best performing, research has found. The Deliotte & Touche's (D&T) survey, which was provided to the Hollywood Reporter prior to its official p... Search engine ads 'most effective' >>

27th December 2007

Bloggers earn ad revenue

Advertising is making a living for blog authors and turning a hobby into a 'nice little earner' for a select few online editorials, according to a report. Florida Today uses the example of Zach Brooks, who currently earns about £1,000... Bloggers earn ad revenue >>

24th December 2007

Google search dominance slows

Google continues to dominate the search engine world, with a 58.6 per cent share of the industry, according to new figures. Research on digital media measurer comScore found that Google conducted nearly three-fifths of all US web searches du... Google search dominance slows >>

21st December 2007

SEO 'just another marketing technique'

Search engine optimisation (SEO) relies on the same basic principles as traditional marketing, it has been claimed. In his Search Engine Watch blog, William Flaiz, vice president of SEO and web analytics at Avenue A Razorfish, explained that... SEO 'just another marketing technique' >>

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