Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

7th January 2008

SEO 'allows small firms to compete'

Search engine marketing is a successful and cost-effective marketing technique, it has been claimed. Linda Jezard, owner of Advantage Positioning, a web development firm, told the Polk County Business Journal that search engine optimisation ... SEO 'allows small firms to compete' >>

4th January 2008

SEO 'basic rules still apply'

Although search engine optimisation (SEO) strategies have developed over the last decade, the fundamentals remain the same, claims an industry expert. Jill Whalen, chief executive of search marketing firm High Rankings and co-founder of sear... SEO 'basic rules still apply' >>

4th January 2008

Social media 'increases search ranking'

Combining social media and search engine optimisation is a wise strategy in building a firm's online reputation, it has been claimed. Commenting on online magazine netimperative, Tino Triste, a social media optimisation consultant, said that... Social media 'increases search ranking' >>

3rd January 2008

Web to pass TV in advertising spend by 2009

The UK has been tipped to be the first major economy in which online advertising spend overtakes television ads. Media buying agency Group M has predicted that UK internet advertising will pass this milestone by 2009, although it may happen ... Web to pass TV in advertising spend by 2009 >>

3rd January 2008

Hiring SEO firm 'wise strategy'

Hiring a qualified firm to specialise in a businesses search engine optimisation (SEO) is not only easy to do but is a wise business strategy, it has been claimed. Promotion World reports that an SEO firm can help any business improve their ... Hiring SEO firm 'wise strategy' >>

2nd January 2008

Consumers 'seek product info online'

Consumers are increasingly using the internet in order to access information on products or services before making their buying decision, it has been reported. Jeremiah Owyang, senior analyst at marketing firm Forrester Research, commented o... Consumers 'seek product info online' >>

2nd January 2008

SEO 'key marketing trend'

Search engine optimisation (SEO) was predicted to be a significant trend in advertising in 2008 by 42 per cent of marketing executives, according to a new survey. The research, conducted by Anderson Analytics, surveyed 1,700 members of its M... SEO 'key marketing trend' >>

2nd January 2008

Search engine marketing 'to thrive in 2008'

Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a... Search engine marketing 'to thrive in 2008' >>

31st December 2007

Videos 'should be designed with SEO in mind'

Online advertising videos are increasing in popularity but they must be created with search engine optimisation (SEO) in mind to be successful, it has been claimed. Reported by news provider 4Hoteliers, Benu Aggarwal, founder and president o... Videos 'should be designed with SEO in mind' >>

31st December 2007

SEO 'requires expertise'

In order to achieve a high search engine ranking, the content writer of a website must have considerable knowledge of search engine optimisation (SEO), it has been claimed. The American Chronicle reported that SEO can be customised in order ... SEO 'requires expertise' >>

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