Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

4th February 2008

Display ads 'to give search a run for its money'

Display ads are set to compete with search marketing for dominance in the internet advertising industry, it has been claimed. The New York Times reported that Microsoft's $44.6 billion (£22.4 billion) bid for Yahoo! alongside Google's r... Display ads 'to give search a run for its money' >>

4th February 2008

Yahoo! 'calls in Google's help'

Microsoft's $44.6 billion (£22.4 billion) proposed takeover of Yahoo! is likely to meet opposition, it has been claimed. The Wall Street Journal reports that Yahoo! is concerned that the offer undervalues the firm and as a result is req... Yahoo! 'calls in Google's help' >>

1st February 2008

SEO 'free way to advertise online'

There is no need to pay for a search engine to display a website, it has been reported. According to the American Chronicle, although search engine optimisation (SEO) is time consuming and complex, it is a cost-free way of advertising on the... SEO 'free way to advertise online' >>

1st February 2008

Paid search ads 'need updating regularly'

Simply buying a keyword is not enough in paid search advertising, it has been reported. According to Internet Retailer magazine, in the retail industry regularly updating an advert with stock updates and changes is vital. Some retai... Paid search ads 'need updating regularly' >>

31st January 2008

Web hosting providers 'can negatively impact on search ranking'

Two-thirds of web hosting companies do not offer assistance with search engine optimisation, it has been revealed. Australian firm Vertical Leap has found that many web hosting providers are simply reselling US and UK hosting services meani... Web hosting providers 'can negatively impact on search ranking' >>

31st January 2008

"Think like the customer" with email campaigns

Businesses which put themselves in customers' shoes when designing an email campaign will do well, it has been claimed. The Chartered Institute of Marketing has advised firms to make emails as personal as possible, which is easier if it is a... "Think like the customer" with email campaigns >>

30th January 2008

SEO can 'help get rid of bad press'

Search engine optimisation (SEO) can counteract negative press about a firm or a brand, an expert has claimed. On his Search Engine Watch blog, William Leake, chief executive of Apogee Search, explained that no matter how long a product has ... SEO can 'help get rid of bad press' >>

30th January 2008

Search marketing gives "customer satisfaction"

Over $8.6 billion (£4.3 billion) was spent on search advertising last year, according to a new report by eMarketer. This figure compares to $6.8 billion in 2006 and $5.1 billion the previous year. David Hallerman, senior analys... Search marketing gives "customer satisfaction" >>

29th January 2008

Retail search budgets 'impressive'

Retailers increased search marketing spend by 72 per cent in the fourth quarter of 2007, according to MediaPostPublications. The news source reports that there was almost a 44 per cent growth in search advertising budgets compared to the sam... Retail search budgets 'impressive' >>

29th January 2008

Unethical SEO techniques 'are punishable'

Although search engine optimisation (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed. Barry Hurd, president of Social Media Systems, reports that "unscr... Unethical SEO techniques 'are punishable' >>

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