Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

6th February 2008

Internet advertising 'challenging traditional mediums'

Online advertising is giving traditional marketing mediums such as television and print a run for their money, reports the Investors Chronicle. The publication states that Phil Stokes, UK leader of entertainment and media at PricewaterhouseC... Internet advertising 'challenging traditional mediums' >>

6th February 2008

Originality 'key in SEO'

One of the most important tips in search engine optimisation (SEO) is to make a website original by using new and interesting content to attract visitors' attention, it has been reported. The American Chronicle also advised businesses design... Originality 'key in SEO' >>

5th February 2008

Use Google tools with pay-per-click, firms are urged

"Time is money" with keyword campaigns for small businesses, it has been claimed. Commenting on her Search Engine Watch blog, Carrie Hill, a certified search engine marketing expert and promotion account manager for Blizzard Intern... Use Google tools with pay-per-click, firms are urged >>

5th February 2008

Super Bowl marketers 'need to improve search campaigns'

Advertisers at the US Super Bowl still need improvement to improve in areas of search engine marketing, it has been claimed. Research by Reprise Media found that many marketers, although now running paid search campaigns, are not integrating... Super Bowl marketers 'need to improve search campaigns' >>

4th February 2008

Display ads 'to give search a run for its money'

Display ads are set to compete with search marketing for dominance in the internet advertising industry, it has been claimed. The New York Times reported that Microsoft's $44.6 billion (£22.4 billion) bid for Yahoo! alongside Google's r... Display ads 'to give search a run for its money' >>

4th February 2008

Yahoo! 'calls in Google's help'

Microsoft's $44.6 billion (£22.4 billion) proposed takeover of Yahoo! is likely to meet opposition, it has been claimed. The Wall Street Journal reports that Yahoo! is concerned that the offer undervalues the firm and as a result is req... Yahoo! 'calls in Google's help' >>

1st February 2008

SEO 'free way to advertise online'

There is no need to pay for a search engine to display a website, it has been reported. According to the American Chronicle, although search engine optimisation (SEO) is time consuming and complex, it is a cost-free way of advertising on the... SEO 'free way to advertise online' >>

1st February 2008

Paid search ads 'need updating regularly'

Simply buying a keyword is not enough in paid search advertising, it has been reported. According to Internet Retailer magazine, in the retail industry regularly updating an advert with stock updates and changes is vital. Some retai... Paid search ads 'need updating regularly' >>

31st January 2008

Web hosting providers 'can negatively impact on search ranking'

Two-thirds of web hosting companies do not offer assistance with search engine optimisation, it has been revealed. Australian firm Vertical Leap has found that many web hosting providers are simply reselling US and UK hosting services meani... Web hosting providers 'can negatively impact on search ranking' >>

31st January 2008

"Think like the customer" with email campaigns

Businesses which put themselves in customers' shoes when designing an email campaign will do well, it has been claimed. The Chartered Institute of Marketing has advised firms to make emails as personal as possible, which is easier if it is a... "Think like the customer" with email campaigns >>

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