Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

12th February 2008

Yahoo! turns down Microsoft

Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims "sub... Yahoo! turns down Microsoft >>

12th February 2008

SEO 'central' to web marketing

Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online... SEO 'central' to web marketing >>

12th February 2008

Multi-attribution models 'increase marketers understanding of ads'

Advertisers are continuously looking for new ways to track the success of advertising techniques, reports an E-consultancy blog. It claims that the last click model - where the only marketing channel rewarded is the one that recorded the las... Multi-attribution models 'increase marketers understanding of ads' >>

11th February 2008

Yahoo! - Microsoft deal 'could lower ad cost'

The prospective Yahoo! and Microsoft merger would significantly impact upon search and display advertising, it has been reported. According to DMNews, if the deal goes ahead, the price of keywords may go down and be a positive step for small... Yahoo! - Microsoft deal 'could lower ad cost' >>

11th February 2008

Pay-per-click 'can be expensive but worth it'

Running a pay-per-click campaign is getting tougher every year as the price of keywords rise and more businesses struggle to compete, it has been reported. However Promotion World added that for small firms, pay-per-click is still a cost-eff... Pay-per-click 'can be expensive but worth it' >>

11th February 2008

'Open doors with SEO'

Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales. ... 'Open doors with SEO' >>

8th February 2008

Google and Yahoo! 'need different SEO techniques'

Search engine optimisation (SEO) differs between Google and Yahoo!, companies have been warned. Commenting on a Promotion World blog, Michael Fleischener, an internet marketing expert, explained that often some websites are rated highly on o... Google and Yahoo! 'need different SEO techniques' >>

8th February 2008

Online presence 'should be number one business priority'

Attaining a good online presence is crucial in the face of a rapidly declining economy, it has been claimed. Terry Corbell, US management consultant, stated in a KOMOTV.com column that taking precautions to ensure a company is marketed well ... Online presence 'should be number one business priority' >>

7th February 2008

SEO 'not a magic trick'

The creation of lucrative online business is not simple or easy to achieve, it has been claimed. Peter Ellen, managing director of services at Maxymiser, commented on an E-consultancy blog that tricks or stunts are unlikely to help in truly ... SEO 'not a magic trick' >>

7th February 2008

Search marketing 'cannot exist in a vacuum'

Customer engagement is an important aspect of search marketing, a Search Engine Watch blogger has claimed. Eric Enge, president of Boston firm Stone Temple Consulting, explained that reputation management is important because blogs and forum... Search marketing 'cannot exist in a vacuum' >>

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52