Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

19th February 2008

Unique item descriptions 'vital for SEO'

Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro... Unique item descriptions 'vital for SEO' >>

19th February 2008

Search success boosted by colour, says Yahoo

Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour. ... Search success boosted by colour, says Yahoo >>

18th February 2008

Women 'prefer network TV to CGM'

Men and women have very different habits when it comes to viewing online videos, the findings of a new study suggest. Research by Nielsen Online discovered that women aged between 18 and 34 accounted for 22 per cent of the viewers of streams... Women 'prefer network TV to CGM' >>

18th February 2008

AOL 'enters Yahoo! race'

Internet giant AOL has reportedly opened talks with Yahoo! about a deal that could prevent the search engine being acquired by Microsoft. Yahoo! recently turned down a $42 billion (£21.5 billion) bid from Microsoft, but speculation is g... AOL 'enters Yahoo! race' >>

15th February 2008

Google 'best for multi-lingual targeting'

Google is the online ad provider to use when mounting a multi-lingual campaign, according to one blog post. On the QueiroLatino.com blog, the dating site's co-creator Joe Spector notes that he faced challenges when approaching the market's &... Google 'best for multi-lingual targeting' >>

15th February 2008

GoCompare.com incurs Google's wrath

Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see... GoCompare.com incurs Google's wrath >>

14th February 2008

SEO 'could be a 2008 success story'

Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey... SEO 'could be a 2008 success story' >>

14th February 2008

Live Search crawler updates from MSN

MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent "a few steps more i... Live Search crawler updates from MSN >>

13th February 2008

Marketers 'should welcome demographic targeting'

The ability to target particular ages and genders through online ad campaigns could prove lucrative for marketing professionals, it has been claimed. Google recently introduced an option enabling advertisers to focus their display ads on spe... Marketers 'should welcome demographic targeting' >>

13th February 2008

Display ad success 'could be obscured by click-through rates'

The effectiveness of display advertising may not be accurately measured by click-through rates, a new study warns. While 'heavy-clickers' comprise 50 per cent of all display ad clicks, a report from comScore, Starcom and Tacoda points out th... Display ad success 'could be obscured by click-through rates' >>

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