Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

4th March 2008

UK searchers 'captivated by US election'

Internet users from Britain are more interested in US politicians than British ones, according to new figures. Hitwise statistics reveal that Democratic presidential candidate Barack Obama has received an average of five times as many search... UK searchers 'captivated by US election' >>

4th March 2008

Firms urged to maximise Yahoo! open platform

Companies can now incorporate more detailed information about their company into their Yahoo! search results, it has been announced. On the Yahoo! Search Marketing Blog, it is noted that reviews, prices, photos and other consumer-facing info... Firms urged to maximise Yahoo! open platform >>

3rd March 2008

Browsers 'become buyers at 14'

Young people switch from viewing online content to purchasing items on the web at the age of 14, one industry publication has asserted. Jeffrey Grau, senior analyst with eMarketer, said that there is a "jump" in web buying at the a... Browsers 'become buyers at 14' >>

3rd March 2008

Holistic approach to search recommended

Marketers should adopt a holistic approach to online campaigns, combining search with offline advertising, according to a new study. Research by Engine Ready and reported by eMarketer has revealed that direct access traffic is the most lucra... Holistic approach to search recommended >>

29th February 2008

Social advertisers told to "enrich the user experience"

Marketers looking to harness the potential of social networks have been advised to adopt a value-added rather than intrusive approach. Rachel Hawkes, co-founder and editor of Social Media Portal, said that sensitivity regarding content is cr... Social advertisers told to "enrich the user experience" >>

29th February 2008

Growth recorded for price comparison website

A price comparison site has experienced substantial growth since the start of the year, it has been revealed. The latest list of the top 50 web properties in the UK from comScore shows that moneysupermarket.com grew 79 per cent in January. ... Growth recorded for price comparison website >>

29th February 2008

Competitor evaluation SEO advice

Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot... Competitor evaluation SEO advice >>

28th February 2008

"Big Brother" steps into social networking sphere

A new social networking aggregator has been described as "the Big Brother of social networking" by one blog. Writing on Pandia Search Engine News, Phil Bradley observes that new resource Spokeo gathers information on social network... "Big Brother" steps into social networking sphere >>

28th February 2008

Junior school 'dominates mother's day search'

Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged. Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page d... Junior school 'dominates mother's day search' >>

28th February 2008

Protestors use SEO to subvert brands

Search tactics are a crucial weapon in the battle between protestors and their targets, a new report claims. According to the Times, organic search engine optimisation (SEO) can be used by pressure groups and campaigners to divert attention ... Protestors use SEO to subvert brands >>

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