Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

11th March 2008

Bloggers 'are online marketing gold'

Bloggers are among marketers' most highly-prized customers, a new report asserts. According to digital world analyst comScore, web users who are heavily involved with the blogosphere influence online sales. Jack Flanagan, executive ... Bloggers 'are online marketing gold' >>

10th March 2008

Military clampdown on Google Street View

Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S... Military clampdown on Google Street View >>

10th March 2008

Google Quality Scores to incorporate landing page load time

Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i... Google Quality Scores to incorporate landing page load time >>

10th March 2008

New keyword options 'simplify search'

A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co... New keyword options 'simplify search' >>

7th March 2008

Ask.com 'will not abandon search'

Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog... Ask.com 'will not abandon search' >>

7th March 2008

Google head says 'responsible' SEO is great

If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well. ... Google head says 'responsible' SEO is great >>

6th March 2008

News companies 'face a moral challenge'

Online news providers have been urged to acknowledge the ethical challenges they face as the medium shifts further towards the digital sphere. More people are turning to the internet for current affairs information, posing a profound and &qu... News companies 'face a moral challenge' >>

6th March 2008

Budgeting is 'the key to search marketing success'

Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai... Budgeting is 'the key to search marketing success' >>

5th March 2008

Local search market "open"

In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst... Local search market "open" >>

5th March 2008

154% leap for mobile broadband

Last year saw the US mobile broadband market grow by more than 150 per cent, new figures suggest. The latest report from comScore indicates that the number of American computers accessing the web via mobile broadband leapt by 154 per cent du... 154% leap for mobile broadband >>

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