Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

12th March 2008

Website design 'should not be static'

As businesses develop and grow, so should their web presences, according to one industry representative. Dr Adam Le Gresley, head of operations with Technology Means Business, has observed that web development should mirror corporate develop... Website design 'should not be static' >>

12th March 2008

Plural searchers 'more likely to purchase'

Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th... Plural searchers 'more likely to purchase' >>

11th March 2008

Combination of natural and paid search 'is best'

Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world... Combination of natural and paid search 'is best' >>

11th March 2008

Ignoring search marketing 'is not worth it'

Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for ... Ignoring search marketing 'is not worth it' >>

11th March 2008

Bloggers 'are online marketing gold'

Bloggers are among marketers' most highly-prized customers, a new report asserts. According to digital world analyst comScore, web users who are heavily involved with the blogosphere influence online sales. Jack Flanagan, executive ... Bloggers 'are online marketing gold' >>

10th March 2008

Military clampdown on Google Street View

Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S... Military clampdown on Google Street View >>

10th March 2008

Google Quality Scores to incorporate landing page load time

Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i... Google Quality Scores to incorporate landing page load time >>

10th March 2008

New keyword options 'simplify search'

A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co... New keyword options 'simplify search' >>

7th March 2008

Ask.com 'will not abandon search'

Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog... Ask.com 'will not abandon search' >>

7th March 2008

Google head says 'responsible' SEO is great

If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well. ... Google head says 'responsible' SEO is great >>

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