Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

20th March 2008

Audience for online news 'grew in February'

The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr... Audience for online news 'grew in February' >>

19th March 2008

Search engine in click fraud prevention deal with online auditor

A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York... Search engine in click fraud prevention deal with online auditor >>

19th March 2008

Consumer control 'driving online retail'

People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the "leap of faith" required by ... Consumer control 'driving online retail' >>

19th March 2008

Sites in "tight battle" for social networking top spot

The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed. The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggli... Sites in "tight battle" for social networking top spot >>

18th March 2008

Web creator 'would abandon an ISP that tracked his activity'

The inventor of the world wide web has claimed he would leave an internet service provider (ISP) if it began tracking his activity on the internet. Sir Tim Berners-Lee told the BBC that ISPs should not be able to monitor user habits without ... Web creator 'would abandon an ISP that tracked his activity' >>

18th March 2008

Search marketers 'should work on ad quality'

Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi... Search marketers 'should work on ad quality' >>

18th March 2008

Marketers 'divided on blogs'

Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite... Marketers 'divided on blogs' >>

17th March 2008

YouTube leading web video market

About one-third of all videos viewed on the internet in January were on YouTube, a new study has indicated The survey by comScore found that Google sites took a 34.3 per cent share of the market in the first month of 2008, with 96 per cent o... YouTube leading web video market >>

17th March 2008

Google 'thinks about the consumer'

The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom... Google 'thinks about the consumer' >>

14th March 2008

Video search 'needs to develop'

Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of... Video search 'needs to develop' >>

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