Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

25th March 2008

Usability 'rated over price'

Online retailers can win customers by maximising usability rather than lowering prices, according to a new study. A survey of 5,710 people by consumer watchdog Which? discovered that specialist retailers are among the most successful e-comme... Usability 'rated over price' >>

25th March 2008

Old guard adopting web ad initiatives

Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ... Old guard adopting web ad initiatives >>

20th March 2008

Relaunch for ITV online TV service

ITV is hoping that a relaunch of its online video player will make it a serious contender against the BBC's market leading iPlayer. According to the Guardian, a revamped online catch-up facility is to be introduced by the network less than a... Relaunch for ITV online TV service >>

20th March 2008

New community for adCenter

Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to ... New community for adCenter >>

20th March 2008

Audience for online news 'grew in February'

The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr... Audience for online news 'grew in February' >>

19th March 2008

Search engine in click fraud prevention deal with online auditor

A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York... Search engine in click fraud prevention deal with online auditor >>

19th March 2008

Consumer control 'driving online retail'

People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the "leap of faith" required by ... Consumer control 'driving online retail' >>

19th March 2008

Sites in "tight battle" for social networking top spot

The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed. The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggli... Sites in "tight battle" for social networking top spot >>

18th March 2008

Web creator 'would abandon an ISP that tracked his activity'

The inventor of the world wide web has claimed he would leave an internet service provider (ISP) if it began tracking his activity on the internet. Sir Tim Berners-Lee told the BBC that ISPs should not be able to monitor user habits without ... Web creator 'would abandon an ISP that tracked his activity' >>

18th March 2008

Search marketers 'should work on ad quality'

Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi... Search marketers 'should work on ad quality' >>

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