Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

28th March 2008

SMEs 'should commit to the internet'

A sustained approach to online marketing has been described as essential for small and medium-sized enterprises (SMEs). Howard Gerlis of the British Computer Society (BCS) notes that too many SMEs abandon their web projects after the initial... SMEs 'should commit to the internet' >>

28th March 2008

Web 'emerges as the site of bargains'

More people are shopping online due to the credit crunch, according to one industry representative. The web's reputation as a haven for bargains has helped the e-commerce sector come to the rescue of those consumers whose options have been r... Web 'emerges as the site of bargains' >>

28th March 2008

More industries 'using web strategies for demographic targeting'

A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi... More industries 'using web strategies for demographic targeting' >>

27th March 2008

Quaero 'does not want to rival Google'

The Jacques Chirac-pioneered cyber search initiative Quaero is not attempting to usurp Google, a leader of the project has said. Jean-Charles Hourcade, chief technology officer of Thomson, the multimedia company that is leading Quaero, told ... Quaero 'does not want to rival Google' >>

27th March 2008

Widget initiative from American Airlines

American Airlines wants to get to know its customers better, according to a new report. In a bid to do so, MediaPost reveals that the carrier has launched a Facebook widget in order to monitor consumer habits and interactions through viral m... Widget initiative from American Airlines >>

27th March 2008

Boost forecast for alt media spending

Spending on alternative media could reach $161 billion (£321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks... Boost forecast for alt media spending >>

26th March 2008

Title tags 'a crucial SEO concern'

Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts. According to a new E-consultancy article, title tags are a key aspect of good quality SEO and s... Title tags 'a crucial SEO concern' >>

26th March 2008

Web search activity 'infiltrates high street shopping'

People are using the internet to enhance their shopping experience even when they make their final purchase on the high street, new research has shown. An investigation by Krillion and the e-tailing group discovered that the internet plays a... Web search activity 'infiltrates high street shopping' >>

26th March 2008

Search 'complemented' by comparison sites

Consumer search habits are complemented by the resources offered by product comparison sites, one industry practitioner has claimed. Michael Yang, founder and chief executive officer of US comparison shopping site Become.com, told MediaPost ... Search 'complemented' by comparison sites >>

25th March 2008

Strategic partnership success for online directory enquiries

US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY... Strategic partnership success for online directory enquiries >>

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