Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

9th April 2008

Trademark bid move 'to have an effect on paid search'

Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C... Trademark bid move 'to have an effect on paid search' >>

8th April 2008

Over 25% of web car insurance quotes 'referred by search'

More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea... Over 25% of web car insurance quotes 'referred by search' >>

8th April 2008

Search marketers 'should measure actionable elements'

Search engine marketing campaigns may receive a boost from the measurement of "actionable elements", according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi... Search marketers 'should measure actionable elements' >>

7th April 2008

Search activity 'driven by online discussions'

User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked... Search activity 'driven by online discussions' >>

7th April 2008

Adding keywords to URLs 'can help with SEO'

Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks & Spencer's large product range has resulted in long URLs that provide little SEO benefit. ... Adding keywords to URLs 'can help with SEO' >>

4th April 2008

MySpace challenge iTunes for music downloads

Social networking site MySpace has launched a new music download service where users can purchase their favourite songs, albums and mobile ringtones. MySpace Music will rival Apple's successful iTunes music store, with Universal, Sony BMG an... MySpace challenge iTunes for music downloads >>

4th April 2008

Google to sell off DoubleClick's Performics

Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi... Google to sell off DoubleClick's Performics >>

3rd April 2008

50% of 8-17-year-olds 'are online networkers'

Just under half of all eight to 17-year olds with internet access have a profile on a social networking site, Britain's telecoms watchdog has stated. A report published this week by Ofcom found that 49 per cent of people in this age range ha... 50% of 8-17-year-olds 'are online networkers' >>

3rd April 2008

Honesty 'the key to successful e-commerce'

Online retailers should be honest about the drawbacks of their products as well as the benefits, it has been advised. Stoney de Geyter, blogger for Internet Search Engine Database, suggests that sites incorporate product comparison tools int... Honesty 'the key to successful e-commerce' >>

3rd April 2008

1 in 7 Google users choose UK-only search

About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal. Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represe... 1 in 7 Google users choose UK-only search >>

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