Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

11th April 2008

Cancer, pregnancy top health searches

The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month,... Cancer, pregnancy top health searches >>

10th April 2008

SEO 'big factor' in the Independent's growth

The Independent has recently seen its online market share expand - and search engine optimisation (SEO) is largely to thank for its growth, claims Hitwise. On his blog for the web traffic monitoring service, Robin Goad asserts that while pai... SEO 'big factor' in the Independent's growth >>

10th April 2008

Duplicate content 'detrimental to SEO'

Websites should ensure they avoid duplicate content for effective search engine optimisation (SEO), a new report advises. A new article in E-consultancy recommends that webmasters copy and paste sections of text into Google to ensure their c... Duplicate content 'detrimental to SEO' >>

9th April 2008

Firefox 'growing its market share steadily'

Mozilla's Firefox web browser is gradually increasing its market share, one industry publication has observed. Web User magazine's editor, Ben Camm-Jones, said that while Microsoft's Internet Explorer is unlikely to be usurped any time soon,... Firefox 'growing its market share steadily' >>

9th April 2008

Trademark bid move 'to have an effect on paid search'

Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C... Trademark bid move 'to have an effect on paid search' >>

8th April 2008

Over 25% of web car insurance quotes 'referred by search'

More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea... Over 25% of web car insurance quotes 'referred by search' >>

8th April 2008

Search marketers 'should measure actionable elements'

Search engine marketing campaigns may receive a boost from the measurement of "actionable elements", according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi... Search marketers 'should measure actionable elements' >>

7th April 2008

Search activity 'driven by online discussions'

User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked... Search activity 'driven by online discussions' >>

7th April 2008

Adding keywords to URLs 'can help with SEO'

Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks & Spencer's large product range has resulted in long URLs that provide little SEO benefit. ... Adding keywords to URLs 'can help with SEO' >>

4th April 2008

MySpace challenge iTunes for music downloads

Social networking site MySpace has launched a new music download service where users can purchase their favourite songs, albums and mobile ringtones. MySpace Music will rival Apple's successful iTunes music store, with Universal, Sony BMG an... MySpace challenge iTunes for music downloads >>

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