Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

17th April 2008

Teach responsible web use when young, says NUT

Children should learn from an early age how to use the internet to their benefit, it has been claimed. The acting general secretary of the National Union of Teachers (NUT), Christine Blower, said that young people should be introduced from a... Teach responsible web use when young, says NUT >>

16th April 2008

Searches on Google 'up in March'

Google extended its reach into the search sphere in March, according to new figures. A report from comScore indicates that the search giant grew its market share to 59.8 per cent from 59.2 per cent between February and March of this year. ... Searches on Google 'up in March' >>

16th April 2008

Behavioural targeting 'must comply with privacy laws'

Online marketing strategies that target users based on their web-surfing behaviour must subject to stringent privacy regulations, one expert has said. The Open Rights Group, a non-governmental organisation that aims to raise awareness of iss... Behavioural targeting 'must comply with privacy laws' >>

15th April 2008

Finance customers 'open to internet communications'

Financial services customers are open to next-generation telecoms services, according to a new report. Analysis from comScore discovered that 23 per cent of people would welcome a social networking application that informed them of their acc... Finance customers 'open to internet communications' >>

15th April 2008

Target older people online, says Age Concern

Age Concern has called for online marketers to make more of an effort to target older web users. Director-general of the organisation, Gordon Lishman, said that older people have considerable "spending power" on the web, but compan... Target older people online, says Age Concern >>

15th April 2008

Ad networks 'honing behavioural techniques'

Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t... Ad networks 'honing behavioural techniques' >>

14th April 2008

'Avoid industry jargon in search marketing'

Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers. ... 'Avoid industry jargon in search marketing' >>

14th April 2008

Competition worries over Google-Yahoo! prospect

Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine... Competition worries over Google-Yahoo! prospect >>

14th April 2008

Online advertising 'modernised' with new Yahoo! platform

The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that "the impact is hard to overstate".... Online advertising 'modernised' with new Yahoo! platform >>

11th April 2008

Yahoo! in talks with AOL

Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco... Yahoo! in talks with AOL >>

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