Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

22nd April 2008

Internet 'can raise business profile'

Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s... Internet 'can raise business profile' >>

22nd April 2008

Search 'most popular web research method for mothers'

New mothers looking for information on the web are most likely to use search engines, a new report indicates. Figures from Prospectiv suggest that 47 per cent of female parents would use search queries to research a product for their baby o... Search 'most popular web research method for mothers' >>

22nd April 2008

Web advances 'enable remote working'

As internet technology has developed, one not-for-profit organisation network observes that it has become easier to work remotely. Business are now able to introduce flexible working initiatives because they have the telecoms and IT capacity... Web advances 'enable remote working' >>

21st April 2008

SEM investment 'set to increase'

Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc... SEM investment 'set to increase' >>

21st April 2008

Social networking is great, says web security expert

The benefits of social networking websites have been acknowledged by the head of a government-sponsored web security group. Tony Neate, the managing director of Get Safe Online, has pointed out that maintaining a cautious approach to online ... Social networking is great, says web security expert >>

21st April 2008

Online shoppers 'want direct communication'

Web users want to combine e-commerce with personal advice from sales representatives, a new report indicates. Research published in March by Opinion Research Corporation found that 23 per cent of respondents cited being unable to discuss the... Online shoppers 'want direct communication' >>

18th April 2008

Google search ad outsourcing 'closer for Yahoo!'

Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google... Google search ad outsourcing 'closer for Yahoo!' >>

18th April 2008

Paid search 'claws back rankings for GoCompare.com'

Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car... Paid search 'claws back rankings for GoCompare.com' >>

18th April 2008

Websites 'can help small businesses'

Selling through a website can give small enterprises a sales boost, according to one industry expert. John De Groot, managing director of StartupCo, commented that acquiring a web presence can be a cost-effective way of increasing revenue an... Websites 'can help small businesses' >>

17th April 2008

Google 'leads online video growth'

YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows. Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes... Google 'leads online video growth' >>

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