Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

2nd May 2008

DoubleClick in mobile ad network integration

DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he... DoubleClick in mobile ad network integration >>

2nd May 2008

Microsoft to announce Yahoo! move "in very short order"

Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options ... Microsoft to announce Yahoo! move "in very short order" >>

1st May 2008

Microsoft 'yet to reach Yahoo! resolution'

Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion (... Microsoft 'yet to reach Yahoo! resolution' >>

1st May 2008

Facebook 'for keeping friends, not making friends'

Social media site Facebook views itself as a service that complements existing friendships, rather than a facility that helps users form new relationships, one expert has said. Rachel Hawkes, co-founder and editor of Social Media Portal, com... Facebook 'for keeping friends, not making friends' >>

30th April 2008

SEO 'upped Telegraph visitor numbers in March'

Search engine optimisation (SEO) was a factor in the Telegraph's March online traffic boost, an editor with the website said. Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in uniq... SEO 'upped Telegraph visitor numbers in March' >>

29th April 2008

Microsoft "frustrated" by Yahoo!

Yahoo!'s unenthusiastic response to Microsoft's overtures were not expected by the software giant, according to a new report. Wall Street analyst Scott Kessler, of New York firm Standard & Poor, told the Guardian that the software giant ... Microsoft "frustrated" by Yahoo! >>

29th April 2008

Firms 'should take advantage of social networks'

Companies should not be afraid of the consumer tendency to share customer experiences with other users on the web, it has been claimed. Jeffrey Frau, eMarketer senior analyst, says that comments and reviews can be used to companies' advantag... Firms 'should take advantage of social networks' >>

28th April 2008

Yahoo! faces proxy fight

Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer... Yahoo! faces proxy fight >>

28th April 2008

Google: SEO can help deter spammers

Websites should enlist the help of search engine optimisation (SEO) companies in their spam reduction strategies, a Google expert in the subject has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts said that SEO f... Google: SEO can help deter spammers >>

25th April 2008

Daily Mail 'ups user-generated content'

A new site redesign from the Daily Mail prioritises user-generated content more than its predecessor, according to one industry news source. Reader comments and blogs have been highlighted by the tabloid in its recent overhaul of its online ... Daily Mail 'ups user-generated content' >>

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