By Malcolm Slade on Tuesday, May 27th, 2008 in Paid Search
Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books.The company revealed in a blog post that its would no longer be pursuing a book scan project that would have been a direct rival to Google’s Book Search scheme.Satya [...]
By Mike Gomez on Tuesday, May 27th, 2008 in Paid Search
E-commerce growth experienced a six per cent hike between March and April, new figures indicate.According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month."While the e-commerce growth rates in 2008 are softer than what we saw last year, it’s encouraging that April’s [...]
By Daniel Peden on Friday, May 23rd, 2008 in Paid Search
Consumers are to be offered cashback on purchases made through Microsoft’s search service, it was announced this week.A proportion of any transaction made via the software giant’s Live Search is to be refunded, in a reward scheme that seeks to encourage customers to use the service."We believe search can offer much more value to consumers [...]
By David Wilding on Friday, May 23rd, 2008 in Paid Search
A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged.The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl Icahn, the activist investor preparing a proxy challenge to Yahoo!’s board.Microsoft earlier this year [...]
By Gavin Smith on Thursday, May 22nd, 2008 in Paid Search
Advertisers should be looking to target consumers through their mobiles, Microsoft said this week.Speaking at the company’s advance08 forum for online advertising leadership, Microsoft’s corporate vice-president of mobile services, Brian Arbogast, commented that advertisers should take advantage of new opportunities available for mobile advertising."In today’s connected world, the mobile device is emerging as a prime [...]