Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

9th May 2008

Google-Yahoo! ad trial "successful"

The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir... Google-Yahoo! ad trial "successful" >>

9th May 2008

Microsoft ditches Yahoo, courts Facebook

Facebook founder Mark Zuckerberg has been approached by Microsoft about a potential takeover, according to a new report. The software company purchased a $240 billion (£120 billion) stake in Facebook last October, when the user-generate... Microsoft ditches Yahoo, courts Facebook >>

8th May 2008

Businesses 'missing out' on social networking benefits

Social networking sites can provide businesses with excellent insight into the behaviour and perceptions of their customers but many are missing out on the benefits. This is the conclusion of a new survey by the analytics software provider S... Businesses 'missing out' on social networking benefits >>

8th May 2008

Times online traffic boosted by SEO

The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association's annual confe... Times online traffic boosted by SEO >>

8th May 2008

Google PPC policy reversal welcomed

One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4... Google PPC policy reversal welcomed >>

8th May 2008

Google top for European search queries

The majority of searches made online in Europe during month made use of Google websites, according to a new report. Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches m... Google top for European search queries >>

7th May 2008

Yahoo! inks security deal with McAfee

Internet search engine provider Yahoo! has announced a security deal with antivirus and malware protection company McAfee. The deal will see the launch of a beta version of Yahoo! SearchScan, which is being powered by McAfee's award-winning ... Yahoo! inks security deal with McAfee >>

7th May 2008

SEO 'boosts hotel website revenue'

The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results. Improving Superbreak's SEO required a complete overhaul of the company's w... SEO 'boosts hotel website revenue' >>

6th May 2008

Yahoo!, Google 'in talks with regulators'

Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem... Yahoo!, Google 'in talks with regulators' >>

2nd May 2008

DoubleClick in mobile ad network integration

DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he... DoubleClick in mobile ad network integration >>

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