By Malcolm Slade on Thursday, May 29th, 2008 in Social Media
Marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows.According to a recent survey carried out by the Online Marketing and Media Show (OMMS), marketers are no longer focusing their attention on traditional banner advertising but are spending more money on search, email and pay-per-click.The [...]
By Mike Gomez on Wednesday, May 28th, 2008 in Social Media
Internet giant Yahoo! has filed a lawsuit against a group of email spammers for trying to con web users into believing they had won a lottery prize. The phishing lawsuit was filed in the US District Court for the Southern District of New under the Federal Trademark Act, the Federal CAN-SPAM Act and related state [...]
By Gavin Smith on Wednesday, May 28th, 2008 in Social Media
Web developers will be welcomed by Google to the company’s biggest conference of its kind this year. Almost 3,000 web developers will gather for a keynote speech and about 100 technical sessions about web application development. The company said its developer products were aimed at making it easier to build the web and the keynote [...]
By Mike Gomez on Tuesday, May 27th, 2008 in Paid Search
E-commerce growth experienced a six per cent hike between March and April, new figures indicate.According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month."While the e-commerce growth rates in 2008 are softer than what we saw last year, it’s encouraging that April’s [...]
By Malcolm Slade on Tuesday, May 27th, 2008 in Paid Search
Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books.The company revealed in a blog post that its would no longer be pursuing a book scan project that would have been a direct rival to Google’s Book Search scheme.Satya [...]