Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

3rd October 2008

Firms 'must treat social media users as equals'

Businesses engaging in social media marketing should ensure they treat website users as equals, a new report has suggested. Published by marketing expert Tony Chapman, the report - Social Network Marketing, Engagement Marketing and Brands - ... Firms 'must treat social media users as equals' >>

3rd October 2008

CMOs 'to spend more on internet marketing'

More than half of chief marketing officers are looking to focus the majority of their budgets for next year on the online sector, new research has revealed. A survey by Rackspace found that out of 130 marketing bosses, 61 per cent will make ... CMOs 'to spend more on internet marketing' >>

2nd October 2008

News aggregator traffic 'on the rise'

UK traffic to news aggregator websites has risen by more than 100 per cent in the last two years, new figures from Hitwise have revealed. According the research company, Google News accounts for almost 30 per cent of the news aggregator mark... News aggregator traffic 'on the rise' >>

2nd October 2008

New Google Blog Search homepage clusters new posts

Google has launched a new homepage for its Blog Search offering that groups new posts by subject. In a similar vein to Google News, the new front page displays the most recent blogs on a host of topics and allows users to click through to mo... New Google Blog Search homepage clusters new posts >>

1st October 2008

US Facebook traffic 'to beat MySpace soon'

American traffic to Facebook will soon overtake that to rival social network MySpace, according to blog Royal Pingdom. Analysing statistics from Google Trends, the blog predicted that Facebook will see higher traffic than MySpace within the ... US Facebook traffic 'to beat MySpace soon' >>

1st October 2008

Online video usability 'can help SEO'

Improving the usability of online video could also help to boost search engine rankings, an expert has suggested. Writing for ITWales, usability specialist Mrudula Kodali stated that applying usability and accessibility principles such as ke... Online video usability 'can help SEO' >>

30th September 2008

Hitwise examines G1 search trends

The seven days since the unveiling of the T-Mobile G1 have produced some interesting UK search patterns, according to Richard Seymour of Hitwise. Writing in a blog post, the expert noted that the phone - which is the first to run Google's An... Hitwise examines G1 search trends >>

30th September 2008

B2B online marketing spend 'to rise'

US business-to-business (B2B) marketers intend to increase expenditure on internet marketing over the next year, a new study has suggested. Commissioned by the American Marketing Association and conducted by the Fuqua School of Business at D... B2B online marketing spend 'to rise' >>

29th September 2008

Decker explains implications of Yahoo!-Google deal

The president of Yahoo! has moved to combat rumours related to the company's search advertising deal with Google in a post on the Yodel Anecdotal blog. Sue Decker explained that, contrary to the opinions of some, the two search engines are n... Decker explains implications of Yahoo!-Google deal >>

29th September 2008

Blogging 'offers SEO benefits for small firms'

Small businesses may be able to improve the returns they get from their online marketing campaigns by taking up blogging. This is according to the US News & World Report, which suggested that setting up an online blog can help to give se... Blogging 'offers SEO benefits for small firms' >>

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