Most people on this planet can recall the Ipod Nano launch that caused Apple a lot of trouble during its first few months. Nationwide mainstream coverage of the "easily scratched" devices caused the company problems as they scrambled to react to the issue.
Once aware Apple reacted swiftly and professionally because they will have had a crisis management plan in place. But where they weren't so strong was monitoring online opinion that was building within social communities for about 2 weeks before the story hit mainstream media.
Social media audits can define your online audiences and enable you to monitor conversations around your brand, products and company. With this in place, we can create strategies to handle any negative issues that may arise within these networks and use natural and paid search to influence people who are looking for these networks before they reach them.
This should be integrated with your offline strategy and also create "fail safe" areas in which you can squash negative issues before they even arise.
To find our more about how we can help you plan and execute this strategy, get in touch today.
Give us a call to find out more details on how this technology can help your business on 0870 199 6382 or fill in our contact us form.