The Conversion Doctor is Now Seeing Patients!

So we are all fighting over the cheapest most relevant traffic we can find, whether that be through SEO or PPC; most people have seen the value of insightful analytics and have started gaining an understanding of how their site visitors are interacting with their content but very few marketeers are focusing on how to get traffic to convert into enquiries or sales and if they are they are ‘discussing’ it.

Discussions are all well and good, its great to hear how the marketing team think the checkout process should be laid out or get a view on the technical departments ideas but sitting around talking about what’s best just doesn’t cut the mustard. Its time to test, test and test again. Your sites visitors will tell you everything you need to know when trying to increase your conversion rates but where can you get the data that tells you what page layouts or checkout processes are going to maximise your profits?

This blog is dedicated to exploring how to get the highest possible conversion rates from your traffic. At epiphany we have developed a process that covers the three most important success factors of online marketing:

1. Driving Traffic
2. Analysing Behaviour
3. Testing and Refining

Over the coming weeks I will be sharing the best practices I use in this area, some of my key learnings and opening the floor to discussing exactly what works and how to get in the habit of using hard facts to lead web evolution rather than whim and conjecture.

Check back soon because the Doctors will be dishing our prescriptions soon…