Social Media
Client Case Study – Implementing Social Media Strategy
Business Challenge
Many of our clients have looked at Social Media in the past but struggled to find tangible ways in which to engage with social platforms that could be measured effectively. Every company in the UK has been pitched the idea of a "Social Media widget" or "Social Media campaign" but they are left with more questions than answers in terms the how, why and what!
Solution
We have clients in the debt industry, cosmetic surgery industry and e-tailers that we have designed and built "Ask The Experts" systems for which has helped to transform their forums into busy social meeting places where people ask questions and get expert answers.
They can share their stories about their experiences and engage in online chat events - positioning them as thought leaders and experts in their industry.
Business Benefits
Since rolling out these platforms we have increased the number of long-tail searches they appear for and actively increased their sites acquisition rates. The extra user generated content has also helped to support their main SEO efforts whilst the increased communication and closer relationship has helped build brand loyalty and encourage repeat visits.
