SEO Lite
Client Case Study - Master Tailor
Business Challenge
Master Tailor provide very specialist tailoring services for men from consultation and measurement at the clients home or place of work, through to full bespoke suit creation. Epiphany were brought on board with the objective of generating highly targeted leads from the Leeds and London areas to minimise travel and wasted effort and maximise growth.
Solution
Firstly, Epiphany carried out detailed keyword research to identify which keyword areas to target based on traffic levels and relevance to Master Tailors requirements. With this signed off by Master Tailor, Epiphany carried out on-page optimisation across the existing site to ensure the site was fully accessible to search engines and had the necessary attributes to rank for the target terms. This was then backed up by a link acquisition strategy to further promote the Master Tailor site.
Business Benefits
Within months the site ranked on the first page of Google for all of its target terms and over 20 additional terms with 'men's suits Leeds' ranking 1st, 'tailor Leeds' ranking 3rd and 'men's suits London' ranking 5th. This led to such an increase in the number of requests for information about the Master Tailor services that further development of the site was needed to provide a more automated approach to communication.
Client Comments
"I run a small tailor made suit company and Epiphany have helped me drive sales and secure page 1 rankings for terms like 'suits' and 'bespoke suits' - I couldn't be more pleased with the service" - Master Tailor
