Case Studies
PPC Lite
Client Case Study – Pest Control
Business Challenge
Our client is a pest control specialist operating in the London area. The website was recently launched and before engaging with us, any traffic generated was a result of listings in online business directories. We were tasked with creating a Pay Per Click campaign and to increase traffic levels with the aim of gaining more online enquiries.
Solution
Our first step was to work closely with the client and to assess the market through studying the website and competitors. This helped us produce large keyword lists relevant to the business.
With a daily click budget agreed, over time, we sought to gain the client as many clicks as possible from interested prospects within their budget, whilst tracking the number of enquiries generated from these.
Business Benefits
The client saw an immediate response, with online enquiry levels rising by more than 30%, and generating a great deal of new business.
