Yell’s new network advertising product, Netreach, has added Facebook to its list of around 70 partner sites including regional newspapers and travel sites. Facebook is the first social site to be included in the netReach network.
For £180 Netreach places members’ advertisements on its network of regional, national and local websites. The adverts are served in a relevant context creating more targeted leads and they receive a monthly report showing how many times an advert has been displayed and clicked on.
Working with TGB Digital to plug into Facebooks API, the service already has 18,000 advertisers using it. This integration will allow businesses to target their adverts when keywords match those in a Facebook user’s profile. Targeting can also be done by age and location.
Phillip Snalune, New Media Business Services Director at Yell in the UK, said: “Social networking is a hugely important and a rapidly growing part of internet usage. By integrating with Facebook, this provides a very exciting, new dimension to our support for small businesses, giving them access to target customers through a dynamic channel other than search.”