Yahoo Search Marketing and Microsoft adCenter recently released their own versions of Adwords Editor, sparking further indication that these platforms are starting to listen to the search marketers who try to use them.
Earlier this year, we saw small changes to the online interface of Microsoft adCentre, which was mostly just to make the interface cleaner and more usable. Then more recently, they introduced a whole new home page and quick navigation system. The new home page is full of useful tools such as trends, alerts and links to reports and disapproved editorial.
All of the changes being made to these two platforms are seemingly to encourage more marketers to use them. Certainly, the introduction of a quick import from Adwords facility is great for agencies who couldn’t always justify time spent building Yahoo and Bing campaigns.
The easier management of Yahoo and Bing campaigns using the editor tools will reduce the management time required, and therefore be more viable for smaller clients to pay agencies to manage these platforms!