Web 2.0

Web 2.0 - What is it?

A phrase coined by O’Reilly Media in 2004 refers to a
supposed second-generation of Internet-based services — such as social
networking sites, wikis, communication tools, and folksonomies — that let
people collaborate and share information online in previously unavailable ways.
O’Reilly Media, in collaboration with MediaLive International, used the phrase
as a title for a series of conferences and since 2004 it has become a popular
(though ill-defined and often criticised) buzzword amongst certain technical
and marketing communities.

The main points of Web 2.0 are participation and integration,
with sites prompting user input with product reviews, chatting and blogging.
Below is a table showing the evolution of well-performing Web 1.0 sites to the
currently well performing Web 2.0 site:

Current Web Relation

The idea of Web 2.0 is to enhance user experience by making
the web a place to be and trying to move everything you would normally do
offline, online. This can be seen in the surge of social sites now available,
with the idea of moving something that almost all people do offline into the
online market. This has meant that for almost everything you do offline, there
is a version or online equivalent. This is where making your site stand out
from the crowd becomes essential, some sites go for the user experience other
sites go for a marketing approach.