Web 2.0 Part 2 Search Engine Optimsation

Implications on Web

With the web becoming busier and busier sites are needing to find new ways to set themselves apart from the crowd. Many will go with the user experience with involves using so called web 2.0 technologies to enhance user experience. AJAX is one technology that uses XML and JavaScript to create a flash like effect to pages. Others provide customer review sections to provide additional information to users surfing the web. This is resulting in the sites becoming more complex in nature and offering more and more in one place.

SEO Implications

Search engine optimisation is part of Web 2.0. One of the advances in the web is making sites search engine friendly. But the direct effects of web 2.0 on SEO should be positive. With more interactivity it is easer to keep fresh new content on pages but the basics of SEO should stay the same. With advancing technologies, such as AJAX, optimising site structure and solving search robots problems will become more complicated. For the future more and more sites will require SEO but this will increase the amount of competition on phrases.