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- A post by my colleague James explains (read it here) how Google have recently changed their AdWords PPC rules to allow advertisers to bid on various brand or trademarked terms. A coincidence that this change happened at the same time as organic resul
- This is spot on. I studied with the CIM and still use those details in creating digital marketing plans etc. PESTLE factors are also key in assessing analytics.
- Have you seen the new Cadbury's advert - stars and stripes? It's either going to be another Fallon Viral phenomenon or suck like the airport trucks. I also think when it comes to annoying, low budget adverts you have to mention the toothpaste disaste
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!