The Importance of Domain Names
Posted by Shane Quigley on Tuesday, August 8th, 2006 in Digital Marketing, SEO
Once you have done your keyword research, I highly recommend trying to incorporate the most highly searched for phrase, into your domain name that you register.
For instance, www.cheap-flights.com, is a much better domain name than www.expedia.com, unless you have a multi-million pound marketing budget and can afford to promote that name. Most of your custom, if you do not have that kind of marketing power, will come from searching, and search engines place a lot of relevancy on your domain names construction.
Do a search in some of the engines for particular fields and see if this is the case, you will be surprised at what you find.
