Friday, August 14th, 2009
Google Adwords, PPC Campaigns
There are a number of reports available at a user’s disposal on Google Adwords. Some will use these on a regular basis. Some may dabble in the odd report from time to time (you know – open them up, have a bit of a browse at the information in a scattergun approach, then the phone will ring, and it’ll be 3 months before you repeat the process all over again). And some, well, they probably didn’t know you could run reports through Adwords!
But is conducting regular reporting through Google Adwords a worthwhile or worthless practice for those in PPC? I’m sure you already can sense the opinion of this blogger – I mean come on, why would Google place so much information at your disposal if it was all pointless and added no value? Regular reporting is an incredibly worthwhile practice, but it is essential that you know what you are looking for, and when you find it, knowing what you are going to do with that information.
So what sort of reports should we be running on a regular basis, and why are they so valuable?
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Wednesday, July 22nd, 2009
Google Adwords, PPC Campaigns
Now in many walks of life, I can be quite an impatient person. When I’m walking through the supermarket aisles and someone decides to put their trolley slap bang in the middle as they browse the brands of ketchup to buy. Fresh cakes from the oven that I know need 10 minutes or so to cool down before I can eat them. That website that feels like it’s taking an eternity to load. The new must-have gadget I ordered online that takes 3-4 days to arrive but I want it yesterday. All these things test my patience, and I would be the first to admit that my thresholds aren’t too high at the best of times.
Fortunately, this trait of mine doesn’t extend into my day-to-day working profession, which is a good job, as impatience and PPC don’t tend to be the best of friends!
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Friday, May 22nd, 2009
Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score, brand bidding
Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down
It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point. They indicate that the biggest fall is on brand-name keywords, and quote Andy Beal at Marketing Pilgrim, who says:
“Is that likely due to a reduction in spend, or Orbitz et al figuring out that they really don’t need to spend so much on paid advertising–considering they’re #1 in the organic results?” (more…)
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