Split test your way to perfection

Test, test and test again!

It is no longer enough to get hundreds or thousands of visitors a month to your website it’s the action your visitors take when they get to your website that’s important.

As an account manager working for a search marketing agency, my recent discovery of the new Website Optimiser tool has provided me with a great way of adding value to the service we offer our clients. Any business that relies on their website for sales and lead generation will find this tool remarkable and I am sure it will become an essential part of the marketing function. It is another one of Google’s innovative tools designed to help any business large or small and it’s absolutely free.

Google Website Optimiser has allowed me to take the SEO and PPC service we offer our clients to the next level. We already track conversion rates to measure the volume of traffic we drive to a site and how much of it converts into a lead or sale. Website Optimiser now means we can drive the conversion rate even more by constantly testing different pages to maximise on the number of conversions made.

I am not technical at all, but using web optimiser is really easy and can have a massive impact on your conversions. Quite simply you select which page you would like to test and then create the variations. You can decide on how often each variation is served so in case you are worried one of the changes will reduce your conversions you can opt for a 70%-30% split for instance, which can put your mind at ease. By continually monitoring and changing the pages you will eventually find the perfect page where you will hit your maximum conversion rate where everything on the page is motivating your visitors to take the action you want them to take.

It doesn’t get any better than this – what will Google think of next?