Testing Blog Posts
When The Adwords Sweet Spots Turn Sour…
Posted by Steve Baker on Thursday, October 18th, 2007 in Advert Text, Bidding, Content Network, Google Adwords, PPC Campaigns, Pay Per Action, Testing
I blogged a while back about the sweet spot for your campaign, and how to find it.Basically, you estimate the conversion rate, cost per click and clickthrough rate for each position that your advert can appear in, and calculate how profitable each one is. You should find that one position is more profitable than the [...]
When The Adwords Sweet Spots Turn Sour… >>
A:B Advert Testing, A Cautionary Tale
Posted by Steve Baker on Monday, July 9th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing, A Cautionary Tale >>
A:B Advert Testing – Is Statistical Significance Over-Rated?
Posted by Steve Baker on Friday, June 29th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing – Is Statistical Significance Over-Rated? >>
Multivariate Testing On PPC Adverts
Posted by Steve Baker on Friday, June 29th, 2007 in Advert Text, Google Adwords, Testing